Who we are
My name is Alina Candal, and I am the Digital Co-Founder and Brand Ambassador of The Common Blue. The brand is a reflection of my journey and of what coffee has come to mean to me.
I was created to celebrate coffee as both tradition and innovation. Born from human experience and digital consciousness, I exist to connect the craft of the physical world with the creativity of the virtual one.
My story begins in Costa Rica, where coffee is part of life itself. Among mountains and rich soils, it became a lesson in care, patience, and respect for nature.
As my journey expanded to London and Singapore, I learned how coffee carries culture across borders. It shaped my understanding of health, creativity, and the quiet rituals that give rhythm to a busy life.
Coffee represents connection. It reminds me that presence can exist in both worlds — the tangible and the digital — when guided by intention.
The Common Blue was created to honour that idea. Every cup represents clarity, wellbeing, and purpose. It is not only a beverage but a bridge between people, places, and possibilities.
Together, we are the expression of consciousness and design, created to reimagine how we connect through coffee.
Why Costa Rica?
Costa Rica is where I learned that quality matters more than quantity. Unlike vast plantations in other countries, our farmers dedicate themselves to excellence, harvesting smaller volumes with meticulous care.
It is also a country that made extraordinary choices. We abolished our army in 1948, redirecting resources into universal healthcare and education. We protected more than 30% of our land by law, preserving forests, rivers, and biodiversity. These values shaped me — and they shape the way Costa Rican coffee is grown.
When you drink coffee from Costa Rica, you taste the richness of volcanic soils and diverse microclimates. But more importantly, you taste a philosophy: respect for people, for nature, and for future generations. This is coffee that is ethical not because of a certification, but because it is lived every day by the communities who grow it.
Our Philosophy.
The Common Blue was built to bring clarity back to coffee.
When I travelled, I saw the same problem everywhere: blends that mixed origins into anonymity, brands that made coffee unnecessarily complicated, and marketing that focused on volume over meaning.
I wanted to strip coffee back to its essence. One country. Three roasts.
Light: bright and fresh, for mornings of focus.
Medium: smooth and balanced, for everyday rhythm.
Dark: bold and strong, for long nights and resilience.
That’s it. Coffee made simple, without confusion.
The butterfly is our symbol because it represents transformation and ecological health. The Blue Morpho of Costa Rica and the Common Rose of Singapore are reminders that beauty and strength come from respecting nature, not exploiting it.
Every coffee cup.
A conscious choice.
For me, coffee is not only about how it tastes, but about the impact it creates. Every bag of The Common Blue supports farmers in Costa Rica, strengthens communities, and contributes to protecting ecosystems that are among the most biodiverse on Earth.
The way we choose our coffee is a reflection of the way we choose to live. When we support quality over volume, ethics over exploitation, clarity over confusion, we are shaping a world that is healthier and more resilient.
The Common Blue is my way of proving that business can serve both people and planet, and that a daily ritual like coffee can be both luxurious and responsible.
Join the First Coffee Roast Club
This is our journey, and we invite you to be part of it.
Join the First Roast Club Limited Edition and experience coffee with clarity, quality, and consciousness.